Packaging designers create packaging that protects products in transit and storage, and communicates important messages “on the shelf” to potential buyers. Designers work with both consumer products and products sold direct to other businesses. They provide an understanding of materials, logistics, graphics and retail display, as well as relevant health, safety and labelling regulations to meet packaging’s dual role as product protection and promotional vehicle.
Packaging designers benefit businesses by developing packaging that ensures the product reaches the customer in the best possible condition. For companies who market their products through retail outlets, designers develop packaging that gives the product impact on the shelf and makes the product stand out against competitors.
Related disciplines Graphic design, product/industrial design, display design